Maximize Your Class!

CTC Continuing Education puts time and effort into marketing our classes, but your class will be more successful if you help us. Here are some quick and easy ways to get the community interested and turn connections into enrollments.

Outreaches and Events. One of the most effective ways to gain awareness about your class is to talk to groups. Find a local club or organization that you feel is your target market and ask if you could simply talk to them for a few minutes. Many are often looking for speakers, so you would be helping them. You can give them information or do a mini-demo and go over a single concept that would be covered in class. It is also important to give them a handout that includes the date, time, and registration info for your class.  They will be reminded every time they see the paper. Did you know that our department will design and print fliers for your class at your request? Remember, no group is too small. Even if a group only has four members, that could be four more enrollments, or those members could talk about your class to their friends and family members. A group of four could generate several enrollments. You never know until you give it a try.

Social Media. Are you sharing info about your class on your social media sites? You should be! Let friends and family know that you are teaching a class. I guarantee they will be just excited for you as you are. I personally recommend attaching a picture to the post, which makes it easier for others to share. We try to feature classes on our Facebook as often as possible without spamming our followers with constant class information. Ask your corresponding coordinator about promoting your class, and we will be more than happy to post the information on our page.

Hopefully, these few tips can help you increase your enrollments. Feel free to contact us if you have any marketing needs or questions, let's work together to better our community.

Rufus Walker

Coordinator